About Jonny

Coached By Someone Who's Lived It

Every plan I write is shaped by nearly two decades in gyms, on stage and in the cage, not theory borrowed from a textbook.

Jonny Goodall, founder of Black & White Coaching

My Story

From The Gym Floor To The Competition Stage

I've spent 17 years coaching, and just as long training and competing myself. I've had 25 fights across MMA, Muay Thai and boxing, competed in grappling too, and stepped on stage at 24 bodybuilding shows, including two British Championship titles.

I've worked in every kind of gym environment there is: hardcore "spit and sawdust" gyms where the only thing that matters is the work, and large commercial chains like David Lloyd where the standard of service has to match the standard of coaching. That range shaped how I coach: adaptable to the person in front of me, not a fixed formula.

  • 17 years' personal training and coaching experience
  • 24 bodybuilding shows, including 2 British Championship titles
  • 25 fights across MMA, Muay Thai and boxing, plus competitive grappling matches
  • Experience coaching across independent gyms and major commercial chains

Who Am I

A Few Minutes On My Story & Coaching Philosophy

Coaching Philosophy

Sustainable Change Over Quick Fixes

01

Education, not dictation

I focus on teaching habits rather than simply dictating them, so the results outlast the coaching relationship itself.

02

Structure that fits your life

Training and nutrition are built around your schedule, stress and recovery, not a generic plan pulled off a shelf.

03

Accountability that's honest

Regular check-ins, straight feedback and real conversations: the kind of coaching that keeps you accountable, not just comfortable.

17+Years Coaching
24Bodybuilding Shows
25Combat Sports Fights
2British Titles

Want Coaching Built Around You?

Tell me about your goals and I'll respond within 24 hours with the right next step.

Black & White Coaching | Elite Bodybuilding & Combat Fitness