Online & In-Person · Manchester
Built From Real Sport, Real Coaching, Real Results.
17 years' coaching experience. 24 bodybuilding shows. 25 fights across MMA, Muay Thai and boxing. I help people build strength, physiques and discipline that actually last. No shortcuts, just structured coaching that works.
Jonny Goodall · Coach & Founder
Why Black & White
Coaching Built On Substance, Not Shortcuts
Every plan is built by someone who has actually lived the process: on stage, in the cage, and on the gym floor for over a decade and a half.
Real competitive experience
Not just a qualification on a wall. Decades competing at elite level across bodybuilding, boxing, Muay Thai and MMA.
Individualised programming
No cookie-cutter plans. Training and nutrition built around your body, your schedule and your goals, not a template.
Sustainable habits, not quick fixes
Education and structure that create permanent lifestyle change, not a short-term transformation that unravels the moment coaching stops.
Real accountability
Structured, regular check-ins keep you consistent, honest and moving forward, even when motivation dips.
What I Offer
Services Built Around You
Whichever way you train, the same principles apply: structure, honesty and coaching that fits your life.
Online Coaching
Bespoke training and nutrition programming, delivered remotely with regular check-ins, wherever you're based.
Learn moreCombat Coaching
Boxing, Muay Thai and MMA coaching drawn from 25 fights across combat sports, for competitors and enthusiasts alike.
Learn moreStrength & Conditioning
Performance-focused programming to build strength, power and resilience, in-person or online.
Learn moreConsultancy Calls
A one-off, focused session to troubleshoot your training, nutrition or competition prep with direct expert input.
Learn moreBlock Packages (S&C)
Fixed-length strength & conditioning blocks with a clear goal, ideal for pre-season or short-term performance targets.
Learn moreNot sure which fits?
Book a consultancy call and I'll point you toward the right service for your goals, experience and schedule.
Get in touchHow It Works
Getting Started Is Simple
Enquire
Fill out the enquiry form with your goals, experience and availability. Takes two minutes.
Consultation
I review your answers and follow up within 24 hours to understand exactly where you're starting from.
Bespoke Plan
You get a training and nutrition plan built specifically around your body, goals and lifestyle.
Coaching & Check-ins
Ongoing support, regular check-ins and adjustments so the plan keeps working as you progress.
Results
Real Clients. Real Transformations.
A small selection of the people who've put the work in, with a coach in their corner.
Online Coaching Client
Competition Prep Client
Online Coaching Client
What Clients Say
Don't Just Take My Word For It
The results he gets from clients speak for themselves. Since signing up I've consistently placed higher and won shows, gained muscle, and it's the best value coaching in the industry in my experience.
He's a legend. Patient, genius and genuine, and the structure he gave me led to a real body recomposition. I'd recommend him to everyone, honestly a 10/10 experience.
A life changing experience. I don't know how I'll ever do without it. My strength has improved drastically, and it's helped my discipline and mood just as much as my physique.
FAQ
Common Questions
No. Programmes are built around where you're starting from, whether that's your first week training or your tenth year. Coaching adapts to you, not the other way round.
Not at all. Most clients are training for general strength, fat loss or muscle gain. Competition prep is one part of what's offered, not a requirement.
You get a structured training and nutrition plan, delivered digitally, with regular check-ins (typically twice a week) to review progress, adjust the plan and keep you accountable.
A focused one-off session to troubleshoot a specific problem (a plateau, a competition prep question, or general direction) without committing to ongoing coaching.
Yes. In-person combat coaching and strength & conditioning is available in Manchester, alongside online coaching for clients anywhere.
Ready To Start Your Transformation?
Tell me about your goals and I'll respond within 24 hours with the right next step.